Going beyond subtitles

CRM and social content for leading video streaming platform

Challenge

espell is a strategic localization partner to one of the world’s leading global over-the-top media service providers. The company pursues intense multi-market communication with subscribers on various digital channels. They faced the challenge of localizing their CRM and social content into several markets, including adaptation to diverse cultural and linguistic nuances in each market. In addition, they were seeking advice to decide which translation tool to procure and how to connect it with their existing platforms.

Solution

espell provided a long-term and sustainable solution, including tool selection and integration, as well as transcreation, copywriting, and subtitling services into 16 languages. espell’s team of experts ensured that the content resonated with local audiences while also maintaining the brand’s identity and messaging. As a result, the customer successfully launched their product in multiple markets.

"As a localization partner for clients in the field of PR and advertising, it is very important to be flexible, creative, open and proactive, while serving the client's needs in all aspects and tailoring new strategies, workflows and pricing structures to the actual needs. When our client asked for a complex technical and localization solution different from previous tasks, based on regular and close consultations with the client, we worked out an effective technical workflow and at the same time an attractive pricing structure that would allow us to offer an efficient solution for handling new file formats and high volumes, as well as to introduce new language combinations, according to the criteria specified. Keeping in mind the aspects of our long-term cooperation, our goal was not only to offer an effective solution to the client's needs in the actual project, but also to be applicable in the long term when similar tasks arise."

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‍Ágnes Kovács
client services manager

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Finance

Banking, capital markets, insurance. Accounting, financial reporting, investor relations. espell chooses the right subject-matter experts to translate your content for maximum return.

Legal

Legalese is a formidable language. It takes years of study and practice to become a legal translator. espell relies on highly trained lawyer-linguists, supplemented by additional specializations as required. Frequently encountered document types include: Contracts & Service Agreements, Terms & Conditions, corporate policies, GDPR, Data Privacy, License Agreements, Non-Disclosure Agreements. While these may have quite a standard structure, in-country expertise is required to adapt them to the local regulatory environment.

Engineering & manufacturing

Expert multilingual content for automotive, chemical, electronics, and manufacturing. Crafted by linguists with strong engineering expertise, tested to ensure optimal fit for every field and language.

Technology & communication

Innovation. Agile business. Enterprises and individuals equally rely on evolving communication services. espell adds the multilingual touch to the heartbeat of the world.

Life sciences

Medical equipment manufacturers. Big pharma. CROs. Uncompromising regulations, zero room for error. espell meticulously selects skilled translators with medical or life science degrees for up to 100 languages.

Marketing

Digital marketing and advertising. Global brand management. Campaigns. From the right messaging to cultural nuances, espell makes it all work via its creative multilingual services. Depending on the intended messaging and audience, various techniques may apply to rendering branded or editorial content, social media, short copy, long copy, and such. Having the right copywriting skills as a foundation ensures a steep learning curve to fully meet customer expectations.

Media

Creative content, complex tech background. When linguistic and tech tasks are split, managing content flows and vendors becomes a burden. Try a tech-savvy partner for smart integration.

Software

Sim-ship. Multiple platforms and languages. Increasingly smaller and more urgent deltas. This calls for a flexible localization vendor tied into a highly automated process and ready to handle exceptions.

To ensure adequate protection for your intellectual property and all confidential information throughout the translation process, espell is prepared to sign a non-disclosure agreement that will extend to its participating subcontractors as well. This NDA stipulates that espell will enforce non-disclosure obligations for its subcontractors that are at least as stringent as those agreed upon with you. We can also provide you a standard, brief version of the NDA. Any content, data, information, design, or image located on this website is the sole property of espell translation & localization Ltd. or the respective owners. They may not be used in any form, either in full or in part without the prior written consent of espell. espell regulates the processing of personal data throughout its business processes by fully GDPR- compliant agreements, procedures, and related notices. These cover espell’s customers, suppliers, and any other intermediaries and parties contacting espell for business purposes. For further information please contact us at dataprotection@espell.com

espell Ltd.
24. Varosligeti fasor, H-1068 Budapest, Hungary
Company registration number.:
01 10 047514
VAT: HU24100018
e-mail: finance@espell.com