Creative
Marketing adaptation
Businesses with local sales offices in several countries often receive negative feedback from local staff on translated content, mainly due to the lack of market adaptation.
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Service description
Marketing content requires more than simple translation. You need language that comes alive with style and elegance; that impresses while staying 100% factually accurate. Creative translations adapted to the audience and culture, and content seamlessly fitting your visuals.
espell has a carefully selected, talented team for marketing translations. Though a professional translator’s work can be very precise, the result may be dull, potentially alienating would-be customers. You need copy that sounds fresh yet still conveys the same message as the original. Adaptation is the first step in this direction.
Why choose espell?
1
In espell’s service offering, adaptation, transcreation, and copywriting represent three approaches that increasingly transcend translation and add value through creative writing.
2
Adaptation should be based on clear customer guidelines. We can contribute to their development, educate linguists accordingly, and ensure compliance.
3
Countries have different regulatory environments for healthcare. espell can provide a team of specialists with a medical degree and experience in translating and adapting related content.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"As a localization partner for clients in the field of PR and advertising, it is very important to be flexible, creative, open and proactive, while serving the client's needs in all aspects and tailoring new strategies, workflows and pricing structures to the actual needs. When our client asked for a complex technical and localization solution different from previous tasks, based on regular and close consultations with the client, we worked out an effective technical workflow and at the same time an attractive pricing structure that would allow us to offer an efficient solution for handling new file formats and high volumes, as well as to introduce new language combinations, according to the criteria specified. Keeping in mind the aspects of our long-term cooperation, our goal was not only to offer an effective solution to the client's needs in the actual project, but also to be applicable in the long term when similar tasks arise."
Ágnes Kovács
client services manager
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