Creative
Marketing adaptation
Businesses with local sales offices in several countries often receive negative feedback from local staff on translated content, mainly due to the lack of market adaptation.
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Service description
Marketing content requires more than simple translation. You need language that comes alive with style and elegance; that impresses while staying 100% factually accurate. Creative translations adapted to the audience and culture, and content seamlessly fitting your visuals.
espell has a carefully selected, talented team for marketing translations. Though a professional translator’s work can be very precise, the result may be dull, potentially alienating would-be customers. You need copy that sounds fresh yet still conveys the same message as the original. Adaptation is the first step in this direction.
Why choose espell?
1
In espell’s service offering, adaptation, transcreation, and copywriting represent three approaches that increasingly transcend translation and add value through creative writing.
2
Adaptation should be based on clear customer guidelines. We can contribute to their development, educate linguists accordingly, and ensure compliance.
3
Countries have different regulatory environments for healthcare. espell can provide a team of specialists with a medical degree and experience in translating and adapting related content.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"Our client is one of the top leading businesses in the energy sector. When looking for a trusted multilingual communications partner to deliver complex technical content in multiple languages, their focus was to capture the essence of their brand's voice, while maintaining accuracy and compliance across languages. They needed a partner who understood their unique communication needs and was able to develop tailored strategies that aligned with their brand's voice and values. Our team of highly skilled linguistic experts with a wide knowledge of the fast-paced energy sector were able to provide guidance on cultural nuances and ensure their messages resonated with diverse audiences."
Dóra Green
client services manager
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