Content integration

Custom data connections

How to get localization done when content may reside anywhere? In your CRM, design tool, or project management system. Copy-paste? Nope. Codeless integration? Maybe. Let’s explore.
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Service description

While some solutions like Salesforce offer strong integration support, that may not be the case with other software. As a result, some organizations use online Excel or Google Sheets to stage content from other sources before and after localization. Integration is sorely missing.

Yet most tools have an API, so they could be connected in a seamless workflow. Zapier is a good example of a codeless integration platform. More advanced solutions enable adding custom code. There are even middleware platforms designed specifically for localization workflows.

Why choose espell?


You can accelerate UI localization by pre-translating keys from wireframes before implementing them in code. We can recommend localization tools that offer Figma or Sketch integration.


Our Solutions team includes an architect and an in-house developer for prototyping and building custom integrations for our clients. We can involve additional developers for larger projects.


A good example of an integrated localization solution provided by espell was built around, also involving a CRM and a customer engagement platform as content sources.


Our pricing is always custom-tailored to your needs.

We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"Our customer is one of the top streaming content providers, with tens of millions of subscribers worldwide. When launching their services for 10+ new markets, they needed a multilingual communications partner to design a localization process from scratch that would cover diverse needs across different platforms. The espell team helped in setting up an integrated and automated authoring, content management and translation management environment, while also building a selected team of linguists to provide a seamless copywriting and localization service."

Márta Snopek
lead project manager

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