Creative

Transcreation

Creative adaptation or “transcreation” is the preferred process for rendering marketing slogans and key campaign messages into different languages for diverse markets.
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Service description

espell has developed a methodology for this creative process. First, we select a talent pool of linguists with outstanding authoring skills. We also survey the customer’s expected terminology, style, and target audience. Linguists provide versions of the adapted content that we then evaluate with a focus group that selects the most suitable final version.

Of course, the process involves experimentation and client feedback. Still, a focus group’s evaluation of multiple versions yields more compelling results than a translation by a single person.

Why choose espell?

1

We have employed this transcreation technique with the campaigns of Shell, IKEA, Electrolux, Bosch, and others, to great success.

2

Day by day, espell’s vendor management team vets talents, looking for copywriters, editors and creative translators in many languages and industries.

3

We provide creative writing and transcreation services in more than a dozen languages.

pricing

Our pricing is always custom-tailored to your needs.

We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"A leading social media provider tasked us with translating their English content into Hungarian. They needed a team that could handle promotional, legal and technical texts in their own CMS, with quick turn-around times and strict quality requirements. espell surpassed expectations by assembling a team of dedicated experts, teaching them the ins and outs of the client’s system and ensuring that quality and timely delivery is top priority."

András Bujdosó
lead translator

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