Copywriting
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Service description
In such cases, translating the same content for various markets is impractical. Instead, a team of copywriters receives briefs and writes properly adapted content.
One example is a leading global streaming provider, which faced the challenge of localizing their CRM and social content, adapting it to the local cultures and audiences. espell has set up a team of copywriters and editors in 10+ languages, and also helped to develop an integrated localization environment.
In another case, espell is providing copywriting for content on baby care, where customs and practices differ widely among regions.
Why choose espell?
Adding copywriters to the pool requires an extensive onboarding process and knowledge transfer. espell is experienced in recruiting and training talent, making the process faster and more scalable.
Copywriting may be integrated into existing localization environments, but this can be tricky. espell can suggest technology solutions that are best suited for the creative process.
Workflows may include copy-editing, in-country review, and SEO. Visuals should be accessible throughout the process for reference. No aspect gets overlooked when you choose espell.
Our pricing is always custom-tailored to your needs.
"Our pharmaceutical client ranks among industry leaders, operates across multiple continents. As they embarked on introducing a new medication throughout Europe, they needed a professional partner for multilingual support. We collaborated closely with our client to engineer the ideal localization process. Our team devised a comprehensive localization strategy, with special focus on multilingual project management, regulatory adherence, and a skilled group of experts in the target countries. Together we made sure that pharmaceutical content was delivered smoothly to diverse European markets."

Julia Mikus
client services manager
Customer Stories
