Creative
Copywriting
Companies pursuing intense multi-market communication regularly share fresh content on various channels. Their offerings may differ by country, so messaging should also be differentiated.
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Service description
In such cases, translating the same content for various markets is impractical. Instead, a team of copywriters receives briefs and writes properly adapted content.
One example is a leading global streaming provider, which faced the challenge of localizing their CRM and social content, adapting it to the local cultures and audiences. espell has set up a team of copywriters and editors in 10+ languages, and also helped to develop an integrated localization environment.
In another case, espell is providing copywriting for content on baby care, where customs and practices differ widely among regions.
Why choose espell?
1
Adding copywriters to the pool requires an extensive onboarding process and knowledge transfer. espell is experienced in recruiting and training talent, making the process faster and more scalable.
2
Copywriting may be integrated into existing localization environments, but this can be tricky. espell can suggest technology solutions that are best suited for the creative process.
3
Workflows may include copy-editing, in-country review, and SEO. Visuals should be accessible throughout the process for reference. No aspect gets overlooked when you choose espell.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"Sharing clients’ feedback with the linguists is always challenging, as each case is different, but serves the same purpose: providing the client with a service they are happy with. The feedback process often results in several rounds, it requires a bunch of soft skills and empathy. If I am to do a good job, the linguists should understand and incorporate the client’s requirements and align them with the linguistic aspects. I always aim at turning feedback into knowledge and support that nurtures our educated, motivated, and dedicated linguists who stay with espell on the long run."
Beáta Bíró-Nink
business partner manager
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