Creative
Marketing adaptation
Businesses with local sales offices in several countries often receive negative feedback from local staff on translated content, mainly due to the lack of market adaptation.
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Service description
Marketing content requires more than simple translation. You need language that comes alive with style and elegance; that impresses while staying 100% factually accurate. Creative translations adapted to the audience and culture, and content seamlessly fitting your visuals.
espell has a carefully selected, talented team for marketing translations. Though a professional translator’s work can be very precise, the result may be dull, potentially alienating would-be customers. You need copy that sounds fresh yet still conveys the same message as the original. Adaptation is the first step in this direction.
Why choose espell?
1
In espell’s service offering, adaptation, transcreation, and copywriting represent three approaches that increasingly transcend translation and add value through creative writing.
2
Adaptation should be based on clear customer guidelines. We can contribute to their development, educate linguists accordingly, and ensure compliance.
3
Countries have different regulatory environments for healthcare. espell can provide a team of specialists with a medical degree and experience in translating and adapting related content.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"For me, it's truly fulfilling when I have the chance to see how our work directly contributes to our clients' success. My personal favourite example of this was a substantial project we undertook for our partner in the biotechnology research field. They were bidding on a project in France, and the RFP documentation was only available in French, a language they didn't speak. We seamlessly translated the French RFP into English and then the documentation they compiled for submission back into French in due time, utilizing a hybrid workflow with machine translation support whenever possible. I felt genuinely happy and accomplished when, during a company dinner, they shared with me that they not only secured the tender but also consolidated their partnership with this major client, ensuring a significant milestone in their growth."
Kitti Kotormán
client services manager
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