Going beyond subtitles

CRM and social content for leading video streaming platform

Challenge

espell is a strategic localization partner to one of the world’s leading global over-the-top media service providers. The company pursues intense multi-market communication with subscribers on various digital channels. They faced the challenge of localizing their CRM and social content into several markets, including adaptation to diverse cultural and linguistic nuances in each market. In addition, they were seeking advice to decide which translation tool to procure and how to connect it with their existing platforms.

Solution

espell provided a long-term and sustainable solution, including tool selection and integration, as well as transcreation, copywriting, and subtitling services into 16 languages. espell’s team of experts ensured that the content resonated with local audiences while also maintaining the brand’s identity and messaging. As a result, the customer successfully launched their product in multiple markets.

"Sharing clients’ feedback with the linguists is always challenging, as each case is different, but serves the same purpose: providing the client with a service they are happy with. The feedback process often results in several rounds, it requires a bunch of soft skills and empathy. If I am to do a good job, the linguists should understand and incorporate the client’s requirements and align them with the linguistic aspects. I always aim at turning feedback into knowledge and support that nurtures our educated, motivated, and dedicated linguists who stay with espell on the long run."

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‍Beáta Bíró-Nink
business partner manager

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Customer Stories

How to support a global leader with high-standard local messaging

Trials with no errors allowed

Finance

Banking, capital markets, insurance. Accounting, financial reporting, investor relations. espell chooses the right subject-matter experts to translate your content for maximum return.

Legal

Legalese is a formidable language. It takes years of study and practice to become a legal translator. espell relies on highly trained lawyer-linguists, supplemented by additional specializations as required. Frequently encountered document types include: Contracts & Service Agreements, Terms & Conditions, corporate policies, GDPR, Data Privacy, License Agreements, Non-Disclosure Agreements. While these may have quite a standard structure, in-country expertise is required to adapt them to the local regulatory environment.

Engineering & manufacturing

Expert multilingual content for automotive, chemical, electronics, and manufacturing. Crafted by linguists with strong engineering expertise, tested to ensure optimal fit for every field and language.

Technology & communication

Innovation. Agile business. Enterprises and individuals equally rely on evolving communication services. espell adds the multilingual touch to the heartbeat of the world.

Life sciences

Medical equipment manufacturers. Big pharma. CROs. Uncompromising regulations, zero room for error. espell meticulously selects skilled translators with medical or life science degrees for up to 100 languages.

Marketing

Digital marketing and advertising. Global brand management. Campaigns. From the right messaging to cultural nuances, espell makes it all work via its creative multilingual services. Depending on the intended messaging and audience, various techniques may apply to rendering branded or editorial content, social media, short copy, long copy, and such. Having the right copywriting skills as a foundation ensures a steep learning curve to fully meet customer expectations.

Media

Creative content, complex tech background. When linguistic and tech tasks are split, managing content flows and vendors becomes a burden. Try a tech-savvy partner for smart integration.

Software

Sim-ship. Multiple platforms and languages. Increasingly smaller and more urgent deltas. This calls for a flexible localization vendor tied into a highly automated process and ready to handle exceptions.

To ensure adequate protection for your intellectual property and all confidential information throughout the translation process, espell is prepared to sign a non-disclosure agreement that will extend to its participating subcontractors as well. This NDA stipulates that espell will enforce non-disclosure obligations for its subcontractors that are at least as stringent as those agreed upon with you. We can also provide you a standard, brief version of the NDA. Any content, data, information, design, or image located on this website is the sole property of espell translation & localization Ltd. or the respective owners. They may not be used in any form, either in full or in part without the prior written consent of espell. espell regulates the processing of personal data throughout its business processes by fully GDPR- compliant agreements, procedures, and related notices. These cover espell’s customers, suppliers, and any other intermediaries and parties contacting espell for business purposes. For further information please contact us at dataprotection@espell.com

espell Ltd.
26. Belgrád rkp., H-1056 Budapest, Hungary
Company registration number.:
01 10 047514
VAT: HU24100018
e-mail: finance@espell.com